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"Welcome to this great opportunity to become Ambassadors of my brand"

Luciana Diniz

more successful

to give you tools

My goal is

to develop all your skills so that you are

as a rider, trainer, coach and equestrian enthusiastic in your

chosen fields, no matter what your starting point or difficulties, from beginners to 5-star riders.


Luciana Diniz

Olympic athlete, visionary, coach, entrepreneur, mother and writer

My Story

Who am I?

inspire human

My mission is to


to grow and glow.

and riding skills 


My Way Masterclass 
First Video Series

Presents The Butterfly Method®

A video series created for educational purposes and addressing the Butterfly Method. It will help you improve your riding abilities, as well as your set of skills and knowledge in the equestrian and psychological fields.


I am very happy to announce this wonderful opportunity

My Way Masterclass is now available at ClipMyHorse.TV

Here you can find the videos of My WayMasterclass on ClipMyHorse.TV. 

It is important that you use this link to come to the International Academy of ClipMyHorse.TV🎓 If you have a non-german-speaking access to ClipMyHorse.TV then you can also simply click on the Academy Button to find the videos.

My Way Masterclass 
Second Video Series

Presents The Dynamic Butterfly®

This is the second video series of My Way Masterclass - The Dynamic Butterfly- in partnership with Equisense, which is a continuation of the first video series -The Butterfly Method.

In the Dynamic Butterfly, distances and other difficulties were added, as well as the use of the Equisense sensor.
These two Masterclasses are designed for riders, trainers and anyone who wants a methodological approach to riding.

The 8-Aspect Reinforcement Program
First Season

The Butterfly Method supports you on your journey, taking care about the 8 aspects for a successful riding career and quality of life.


The second season of
The 8-Aspect Reinforcement Program 
Available now!

The 8-Aspects Reinforcement Program is a continuation of the first season.
These three experts will work the connection between you, your horse and yourself; the use of digital sensors to improve your riding abilities and dressage tips from an Olympic dressage rider.

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Books, e-Books and Workbooks

Luciana has written two books: Fit 4 Gold (about her journey to and during the Rio Olympics with her horse ‘Fit For Fun’) and ‘Jump 4 your Dreams’ (all about Luciana, her horses to date, and about the Butterfly Method and her unique philosophy) and the Workbook: a workbook to help riders plan, organize and prepare themselves for success in the ring.

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This book is a template for All that is Luciana; her story, her horses, all she believes in. It’s also a training manual complete with advice on all aspects of horse care, riding, jumping exercises and also how to organize yourself mentally and physically to be your best - all you need to get you started on your way. Read on and be inspired…

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The journey from preparation to execution at the Rio Olympics – Luciana and her horse Fit For Fun take you on their up and down pendulum journey; from Olympic preparation for Rio to the daily experience of being part of the Olympic competitors' village, the competitions, through to the individual jumping final. Read on and re-live their fascinating and challenging journey …

and Pocket book
coming soon



GROW RIDE 2 RideGreat is so much more than a horse riding clinic! Idealized by Olympic show jumper Luciana Diniz, GROW Ride 2 RideGreat is a worldwide movement and a rich learning environment for people to reach their full potential to fly high in sports and life. As an unique experience with a holistic vision, the 

GROW RIDE 2RideGreat  program works on releasing the hidden talents within each individual – from the inside out – in a dynamic and cheerful way! Through a methodology that integrates sport and culture for personal and professional growth. 

Come, join the GROW RIDE 2 RideGreat and learn how to fly high!

GROW RIDE 2 RideGreat is a unique multi-day riding clinic of 1, 2, 3 or 4 days. During these clinic you will receive lessons from Luciana, but also from the coaches she has personally used for years to become the world top.

Join Luciana’s events and grow as a rider and person.

  • Who are the Luciana Diniz products for?
    - passionate equestrians - Luciana’s followers - showjumping riders - dressage riders - cross country riders - hobby riders - riders in all walks of life - trainers and professional riders in any category and any level
  • What are the products of the Luciana Diniz Brand?
    - The products within the Luciana Diniz Academy (click on Academy) - Clothing range, horse apparel, horse call, hats, pens, mugs and art
  • What is the Luciana Diniz Academy?
    This is a teaching equestrian riding skills and life coaching academy made up of training programmes addressing both horse riding and human emotional needs, both professional and amateur riders and non-riders using elearning tools and live events.
  • What is the Mission and Vision of the Luciana Diniz Academy?
    Our mission and vision is to make all our clients even more successful as riders, trainers, coaches and equestrian enthusiasts, no matter what their starting point is, no matter what their difficulties might be or whether they are five-star sport competitors, beginners or even non-riders.
  • What are the products of the Luciana Diniz Academy?
    - GROWRIDE2rideGreat: where clients can come with or without their horses (as arranged every year in several countries worldwide) and participate in a special training program for horses and riders. - Luciana Diniz Butterfly Method: online e-learning and certification course combining riding exercises and the psychological expertise to get you there. -Luciana Diniz Butterfly Exercises: experiences and live training clinics where riders and horses can come and participate, Train the Trainer & Master coach, Butterfly Training days. - Luciana Diniz ‘My way’ Masterclass: series of training videos, starting with level 1, ‘Fundamentals’. - Books: to date, Luciana has written two books, Fit 4 Gold (about her journey to and during the Rio Olympics with her horse ‘Fit For Fun’) and ‘Jump 4 your Dreams’ (all about Luciana, her horses, and about the Butterfly Method and its unique philosophy). - Workbook: a workbook to help riders plan, organize and prepare themselves for success in the ring. - Webinars: live, interactive sessions with highly skilled mental sports coaches, riders, trainers and Luciana herself. Webinars are spaces for questions and answers, opportunities and support for participants in many equestrian-related topics (mental sports coaching, veterinary expertise, riding courses and strategies, organizational and planning skills for competitors). Podcasts: listen to various experts in a variety of equestrian fields discuss relevant topics and issues.
  • What are Luciana's work methods?
    Luciana uses the Butterfly Method in all her work.
  • What is the Butterfly Method?
    The Butterfly Method is composed of the Butterfly Exercises (riding) and the Butterfly Experience (focus on well-being). It is an open-hearted method to improve your riding skills and your holistic self. It focuses on getting the best out of each horse and rider partnership. The butterfly represents changes in riding and in personal development. It is for everyone, not only riders. It adopts the GROW philosophy (goals, reality, options, and work). It is a program with 8 aspects covering realistic physical and mental goal setting using the ‘think, act and live’ strategy.
  • Why is the Butterfly Method effective?
    It is effective because of its simple way of teaching, starting at the level of the horse and rider partnership. The partnership will improve dramatically by working through every riding exercise and learning day. It is simple and full of comprehensive content to help you achieve your goals. It is unique!
  • Why is the Butterfly Method unique?
    The Butterfly Method is unique because of its holistic and riding-oriented approach to the education of all equestrians, not only riders: you can come to improve as a rider or trainer of riders, but you will finish the program with a much bigger feeling of transformation to becoming a successful person yourself, not only in your riding and your training, but also in your life, your work and your relationships with others and with the environment.
  • How does the Butterfly Method transform lives?
    When you enroll in the Butterfly Method course, we will guide you to free yourself from your fears, anxieties, uncertainties, doubts and problems (both as a rider and trainer and as an individual in your daily life). We do this by first giving you the skills to identify where your personal needs are, using the Butterfly Experience, the point at which your transformation begins.
  • What are GROW RIDE 2RideGreat?
    G.R.O.W. is an established philosophy, and GROW RIDE 2RideGreat is a life-changing experience to unleash human potential, in a two-way horse and rider learning experience, in which participants receive tools to transform riding and personal goals into a daily reality. These training clinics are from 1 day to 5 days for riders, non-riders, entrepreneurs and family. It can even also be tailor-made to meet individual requirements.
  • Where do GROW RIDE 2RideGreat happen?
    They are worldwide, wherever the student’s demand takes us! To date we have held clinics in China, Brazil, Argentina, Germany and Portugal. We can come to your country! All you have to do is send us an email!
  • Why are GROW RIDE 2RideGreat effective?
    Luciana is an adamant believer that it is essential for the horse and rider to be in balance mentally, physically, emotionally and spiritually, and this is the focus of the content of GROW RIDE 2RideGreat.
  • What is the Butterfly Method Certificate?
    This is a certificate you will be awarded when you enrol in the Butterfly Method training programme and pass each stage of the eLearning and live training stages. Butterfly Method Trainer Certificate - this certificate is for riders, trainers and non-rider, passionate equestrians to teach their students using the Butterfly Method This certificate means that you will be qualified to teach others under the Luciana Diniz Academy name.
  • What are the benefits of the Butterfly Method Trainer Certificate?
    - You become qualified to train under the Luciana Diniz brand name. - Financial gain from reaching new students, because of the LD Academy training. - Participate and be paid as a Master Class coach with Luciana Diniz on training days around the world.
  • What is the Luciana Diniz ‘My way Masterclass' Series?
    This is a series of training videos using the Butterfly Method, starting with the fundamentals of riding (video 1, Fundamentals), moving through all 16 videos of increasing challenges for riders and horses.
  • Why is Luciana Diniz ‘My Way’ Masterclass’ series an outstanding product?
    The Luciana Diniz ‘My way Masterclass’ series has an all-in-one approach to equestrianism. It features Luciana herself doing every aspect of the videos, from basic mucking out the horses to riding very big fences! This masterclass is full of entertainment and composed of e-learning material with a quiz competition, homework and interaction.
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Academy Program

I have created my Luciana Diniz Academy, providing a comprehensive, modular learning system available on different platforms: for show jumping riders at any level, all passioned equestrians worldwide, trainers and coaches.

The Butterfly Method®

All of us want to live a life full of great achievements, success and luck. 

However, there will be obstacles in our way, expected or not. Learning how to deal with them is part of my unique Butterfly Method.

It’s a vital interrelationship between practical planning and preparation und ways to prepare and train emotionally for success.

I want to share my personal life time experiences as a person, a woman and as an Olympic show jumper – with my fans and the whole horse lover community around the world. My Butterfly Method is a unique philosophy for a fulfilled life, where you learn to transform your daily goals into reality.


Luciana Diniz & Equisense Technology

My goal is to provide you with reliable and usable data to better apply the Butterfly Method, track your progress and enjoy your training.

Equisense offers a connected sensor that attaches directly to the girth and allows you to analyze the locomotion and heart rate of your horse (symmetry, time per pace, cadence, recovery time, rebound).

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