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Welcome to my Academy


An equestrian riding skills and life coaching academy. It is a combined e-learning and live training program made of videos, webinars, training tools and live clinics, which addresses both horse riding and human emotional needs, all culminating in multiple avenues for success for its clients. The Luciana Diniz Academy is for all riding enthusiasts, trainers and coaches in all fields of horsemanship – both professional and amateur, riders and non-riders.

The aim of this academy is to cater for all levels of equestrian riders and enthusiasts. We certify trainers and coaches in a training program called the Butterfly Method, the methodology and philosophy at the basis of all training programs in the Luciana Diniz Academy.

The academy supports its clients throughout their journey to success with their horses, using the Luciana Diniz range of interactive e-learning tools, live webinars, customized lesson videos and riding clinics where clients can come and train with us.

The Luciana Diniz Academy trains its clients in this tried and tested, holistic and psychological riding program that has been carefully created and crafted based on Luciana's experience as a rider, using some of the same techniques she uses every day.

Luciana wants you to join the Luciana Diniz Academy and learn to succeed for yourself, like she has.

What is the Luciana Diniz Academy?

This is a teaching equestrian riding skills and life coaching academy made up of training programmes addressing both horse riding and human emotional needs, both professional and amateur riders and non-riders using elearning tools and live events.

What is the Mission and Vision of the Luciana Diniz Academy?

Our mission and vision is to make all our clients even more successful as riders, trainers, coaches and equestrian enthusiasts, no matter what their starting point is, no matter what their difficulties might be or whether they are five-star sport competitors, beginners or even non-riders.

What are the products of the Luciana Diniz Academy?

- GROWRIDE2rideGreat: where clients can come with or without their horses (as arranged every year in several countries worldwide) and participate in a special training program for horses and riders.

- Luciana Diniz Butterfly Method: online e-learning and certification course combining riding exercises and the psychological expertise to get you there.

-Luciana Diniz Butterfly Exercises: experiences and live training clinics where riders and horses can come and participate, Train the Trainer & Master coach, Butterfly Training days.

- Luciana Diniz ‘My way’ Masterclass: series of training videos, starting with level 1, ‘Fundamentals’.

- Books: to date, Luciana has written two books, Fit 4 Gold (about her journey to and during the Rio Olympics with her horse ‘Fit For Fun’) and ‘Jump 4 your Dreams’ (all about Luciana, her horses, and about the Butterfly Method and its unique philosophy).

- Workbook: a workbook to help riders plan, organize and prepare themselves for success in the ring.

- Webinars: live, interactive sessions with highly skilled mental sports coaches, riders, trainers and Luciana herself. Webinars are spaces for questions and answers, opportunities and support for participants in many equestrian-related topics (mental sports coaching, veterinary expertise, riding courses and strategies, organizational and planning skills for competitors).

Podcasts: listen to various experts in a variety of equestrian fields discuss relevant topics and issues.

Blaue rote Steigung

The Butterfly Method

What does the Butterfly Method mean?

My comprehensive Butterfly Method enables improvement in riding and greater personal development. The jumping exercises will strengthen your technique, your riding skills and your emotional well-being, while the Butterfly Experience will enhance your spiritual growth.

One of the intentions of the Butterfly Method is to provide a “safety net” to build confidence among horses and riders while jumping courses.

What does the symbol of the butterfly mean?

The butterfly stands for infinite possibilities of body and emotional change. It inspires us to move from difficulties to resolutions, from uncertainties to success, from dreams to goals and, finally, the reality of a fulfilled life.


Butterfly Method is using four tools:

Butterfly Exercises

Brings happiness throughout the whole process.


Is about having goals, living in the present moment, to make choices to work towards the dreams, transforming them into reality.

Think – Act - Live

A way of living.


For success  of two, horse and rider, to become one in order to be great.


And the strategy

My strategy is

Think Act Live

Think - are you thinking positively? 
Act - Are you ready to act in the moment? Over time? 
Live - Are you living the life you want to live?

What is the

Butterfly Method for?

My Butterfly Method represents transformation in riding and in
personal development.


It is for everybody – not only for riders!

What are the

G.R.O.W. philosophy?

My philosophy is G.R.O.W. for a fulfilled life:

G. set your goals

R. what is your reality?

O. what are your options?

W. put goals into work


Turn your goals into a daily reality.


What does the 8-Aspects mean?

My Butterfly Method is based on a holistic approach of 8-Aspects that I find  are essential in my life.


These 8-Aspects are:

1. Self awareness

2. Dreams & Goals

3. Activities

4. Body & Mind

5. Emotions

6. Connections

7. Success

8. Energy


What is the Butterfly Method?

The Butterfly Method is composed of the Butterfly Exercises (riding) and the Butterfly Experience (focus on well-being). It is an open-hearted method to improve your riding skills and your holistic self. It focuses on getting the best out of each horse and rider partnership. The butterfly represents changes in riding and in personal development.

It is for everyone, not only riders. It adopts the GROW philosophy (goals, reality, options, and work). It is a program with 8 aspects covering realistic physical and mental goal setting using the ‘think, act and live’ strategy.

Why is the Butterfly Method effective?

It is effective because of its simple way of teaching, starting at the level of the horse and rider partnership. The partnership will improve dramatically by working through every riding exercise and learning day. It is simple and full of comprehensive content to help you achieve your goals.

It is unique!

Why is the Butterfly Method unique?

The Butterfly Method is unique because of its holistic and riding-oriented approach to the education of all equestrians, not only riders: you can come to improve as a rider or trainer of riders, but you will finish the program with a much bigger feeling of transformation to becoming a successful person yourself, not only in your riding and your training, but also in your life, your work and your relationships with others and with the environment.

How does the Butterfly Method transform lives?

When you enroll in the Butterfly Method course, we will guide you to free yourself from your fears, anxieties, uncertainties, doubts and problems (both as a rider and trainer and as an individual in your daily life). We do this by first giving you the skills to identify where your personal needs are, using the Butterfly Experience, the point at which your transformation begins.

My Butterfly Method has

the power to transform


  • your doubts into confidence and self-assurance

  • chaos and confusion into harmony and flow

  • conflict into resolution

  • anxiety and a need to rush into patience

  • fear into confidence, power and trust

Are you ready to come and join us?